2014 Women Build Social Media Guide

Our slogan is “Give a Woman a Power Tool and She Can Change the World.” That’s a pretty powerful message, but any message can only go as far as it is heard. That’s where social media comes in. Think of it as your loud-speaker to help get your message heard by as many people as possible.

Social media can be a great tool for recruiting, promoting events, and fundraising. Here’s an example of how your social media network can work for you:

With the Power of Engagement, $100 becomes $500

In this example, a $100 donation becomes $500 through the power of engagement.

Want to get started, but don’t know how, or feel like you need some ideas? That’s why we’ve created this handy Social Media Guide full of examples and step by step instructions on how to use Facebook, Twitter and Instagram to help amplify your Women Build involvement.

Click Here to Dowload: 2014 Women Build Social Media Guide


Fundraising Tip: Make the Most of Every Email You Send

Looking for an easy way to spread the word about Women Build and help raise funds for your team? Adding a “teaser” button to your email signature only takes a few minutes to set up, but continues to spread the word for you, automatically, every time you send an email.

Here is an example:

Email Button Example

If Annie’s interest is piqued by the button and she clicks on it, she’ll be redirected to my personal fundraising page on DonorPages where she can read my personal story about habitat, see pictures and make a donation.

How to Add the Button to your Signature

WB Email Signature Button

Download the image above by right-clicking (control-click on a Mac) and choosing “Save image as…” Save it to your desktop for easy access.

Instructions for Gmail Users:

  • https://support.google.com/mail/answer/8395?hl=en
  • Once you’ve added the image, you’ll also want to click on the image, then click on the link button (to the left of the add image button) and insert the link to your personal fundraising page on DonorPages.

Instructions for Microsoft Outlook Users:

Please note, not all email providers support adding images to the signature. If you use an email provider not listed above, please check your support documentation for instructions.

She’s the One Video


If you haven’t had a chance to see the fantastic video “She’s the One” from The Shriver Report, we highly suggest you take a moment to watch it.


This is why we do what we do:

to empower,
to learn,
to teach,
to support,
to inspire women to change their community for the better.

To lend a “hand up, not a hand out” to families living in poverty so that one day we will see a world where everyone has a decent place to live.

Because we believe if you give a woman a power tool, she can change the world! You can join in, you can make a difference. All you have to to is pick up a hammer and join a Rochester Women Build team. Click here to help us change the world.

International Women’s Day

Did you know that tomorrow (March 8th) is International Women’s Day? This day has been observed since the early 1900s to celebrate and recognize the achievements of women across the globe, from women’s suffrage to competing in the Olympics.

International Women's DayTo learn more about the history of International Women’s Day, click here.

As a celebration of the Flower City Habitat Women Build commitment to empowering women, we’re asking that you share your favorite photo or story from your Women Build experience on Facebook or Twitter. Be sure to like & tag both organizations!

Click on the links below to like each organization on Facebook:

Example Post:

Facebook Post Example

More Examples:

Click on the links below to follow each organization on Twitter:

Example Post:

Twitter Example

More Examples: